"controversial tweet." There’s just no way to make this sound dignified, and besides, it leads to think pieces.
"derp." It’s been an emotional ride, but it’s time to send this one off on the ice floe.
"disrupt." Luxury car apps aren’t disruptive.
"Donald Trump is considering a run for…" No, he’s not. He just isn’t. And if you’d like to get him unearned publicity, you should at least get some stock options out of it.
"doubled down." Unless the candidate did it while biting into a delicious sandwich, let’s just say the candidate “reaffirmed his/her position” on transportation funding or burrito drones or whatever we’ll be discussing in 2014.
"…favorited a tweet you were mentioned in." No one has ever wanted to know this.
"gaffe.” It’s going to be a long-enough election year as it is.
"game-changer." What you’re describing probably won’t change the game. But if it does, would you want to spoil the moment with a cliche?
"Guy Fieri." What if we all decided to just never mention him again? Would he disappear?
"hashtag." This refers to the spoken utterance of the word “hashtag,” often accompanied by air-quotes. People can see you doing this.
"hipster.” Wearing glasses is not something people do because they’re hipsters; it’s something people do because they’re nearsighted. People don’t drink hot chocolate because it’s a hipster thing to do; they drink hot chocolate because it’s literally liquid chocolate. Yes, I wrote “literally.” That’s what happens when you use a word so casually and carelessly in think pieces as to render it meaningless.